The Future of AI in Contact & Call Centers: How Smart Data is Reshaping Customer Engagement
In the last decade, AI has moved from being a buzzword to a fundamental part of how businesses operate. But nowhere is its impact more profound than in contact centers, where the right insights can make or break your go to market strategy or your customer relationships. AI is not just about automating tasks or […]
From Cost to Profit: How Perch’s Upcoming AI Agent Aims to Revolutionize Call Centers
As a veteran in the CX space, I’ve witnessed the constant struggle of call center leaders trying to justify their existence as more than just a necessary evil. The narrative has always been the same: call centers are cost centers, a drain on resources, a necessary but expensive part of doing business. But what if […]
5 Proven Strategies to Reduce CAC Using AI Insights
Reducing customer acquisition costs (CAC) is a top priority for businesses of all sizes, especially in today’s highly competitive landscape. Every dollar spent on acquiring new customers needs to be maximized, and the most successful companies are those that know how to optimize each part of their funnel—from lead generation to final sale. At Perch, […]
The Power of Real Time Customer Experience Analytics: Why Waiting Isn’t an Option
As a leader in the CX space, I’ve seen countless companies struggle with reactive decision-making. Many wait for weekly reports or monthly reviews before making crucial decisions, only to find they’re already behind. In today’s fast-paced, customer-first world, waiting for insights isn’t just outdated—it’s a recipe for falling behind. Real-time decision-making is no longer a […]
Seeing the Forest Through the Trees
The rapid advancement of Artificial Intelligence (AI) technology has had a profound impact on the contact center industry. AI holds the promise of transforming customer service, providing data-driven insights, and improving business performance. However, the evolution of AI in the contact center also presents significant difficulties. One of the key challenges is the siloed nature […]
Empowering Customer Experience Leaders with AI: Unleashing the Power of Perch Insights
Customer experience (CX) has become a critical differentiator for companies seeking to stand out among competitors. CX leaders aim to reduce Customer Acquisition Cost (CAC), while simultaneously increasing Customer Lifetime Value (LTV). With the advent of Artificial Intelligence (AI), CX leaders now have new, game-changing capabilities that can revolutionize the way they approach customer acquisition […]
